Topic strategy

The Innovator’s Solution: Strategies to Reach Customers

Growth The Innovator’s Solution: Creating and Sustaining Successful Growth Clayton M. Christensen, Michael E. Raynor This book is a roadmap for companies with strategies to reach customers. It focuses mostly on existing companies, but will also be useful for start-ups. It will help find niches in the market. In this book Christensen and...

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