Topic e-commerce

How-To Create a High-converting Site Search.

The site search function on websites is used to navigate by about 30 percent of the visitors. Over 50 percent of these visitors will be consumers who may make a purchase, according to Econsultancy. Many would-be customers are more likely to search a site for an item rather than navigate a site using a hierarchy of links. This is based on a user’s...

Measure QR code Campaign in 4 Steps

A QR code is a “bar code” that a smart phone user can scan. A QR Code is a bridge between traditional media and online media. You can place a measurable link from Google (step 1 and 2) in the QR code generator. By using this link to generate the QR code (step 3) different dimensions in Google Analytics will become visible.This way you...

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