Topic customer loyalty

Does Customer Loyalty Exist?

Does the loyal customer exist?

People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via discount, marketing costs go down & sales go up. Not all customers are the same, some are more valuable than others. This is why you have to identify...

How Do We Make Choices?

To give customers the feeling of control, you have to give them choices. Without choices people feel powerless and they are less willing to make a purchase. Sheena Iyengar is a professor at Columbia University and has done several experiments to discover motives behind choices. One of these experiments is done with different jars. At the entrance...

Reviews: Strengthen Your Brand

When you search the Internet you’ll find ratings and reviews from customers/ambassadors of your company.This can be positive or negative reviews. Negative reviews are not bad for business, when it comes to unknown products. People become aware of  a product, remember the product and possibly make a purchase. in the orientation process other...

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