User-generated content is een bijdrage van een persoon binnen of buiten de organisatie. Die bijdrage kan tekstueel zijn, in beeld of geluid. De gemakkelijkste vorm is het delen van een link op social networks met een eigen tekst. Main...
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The Dip – Making Decisions
The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3 The dip is a book by Seth Godin about...
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Does Customer Loyalty Exist?
People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via...
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How to Improve Your Buyer’s Journey.
Customers connect with businesses through more channels than ever before, and it is essential to identify what media and content are used to find and buy your solution. Focus on those key moments...
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