To give customers the feeling of control, you have to give them choices. Without choices people feel powerless and they are less willing to make a purchase. Sheena Iyengar is a professor at Columbia University and has done several experiments...
Learn about strategies for marketing, psychology & service .
The Dip – Making Decisions
The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3 The dip is a book by Seth Godin about...
Learn More
Does Customer Loyalty Exist?
People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via...
Learn More
How to Improve Your Buyer’s Journey.
Customers connect with businesses through more channels than ever before, and it is essential to identify what media and content are used to find and buy your solution. Focus on those key moments...
Learn More
History tells a lot about the present and the future. It gives insight into behaviour and events. It teaches me to reflect and revise decisions. Today most people have access to the internet this influences how we talk to each other, behave and...
Psychology and Marketing. Influence: The Psychology of Persuasion, Revised Edition Robert Cialdini 5 This book is everywhere, everyone references it. I wish they also covered this at school. It has many insights on how to persuade a consumer...
The site search function on websites is used to navigate by about 30 percent of the visitors. Over 50 percent of these visitors will be consumers who may make a purchase, according to Econsultancy. Many would-be customers are more likely to...
As company you can’t focus on everything. Asking other sources for ideas and innovation can help the marketing department to be omni-focussed. Co-creation involves the customer in the development of a product or brand experience and...
Do you know it? Have you heard about it? ReachLocal is an online marketing company which is growing fast globally. Europe, the finer branch of the company, expanded to five new countries in the last 2 years. ReachLocal evolves with the fast...