Our way of communicating has dramatically changed over the past decade. Marketing experts shift to a more digital approach to measure if their marketing efforts are working. The main focus for B2B and B2C was making people aware of the brand...
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The Dip – Making Decisions
The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3 The dip is a book by Seth Godin about...
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Does Customer Loyalty Exist?
People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via...
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How to Improve Your Buyer’s Journey.
Customers connect with businesses through more channels than ever before, and it is essential to identify what media and content are used to find and buy your solution. Focus on those key moments...
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The internet is an amazing place, a collective brain with all the information in the world and cat pictures. Having said that, these top 5 services are jewels which i visit regularly. Some of these services have an amazing app, which makes it...
Like starlight, the effect of your actions take time to reach it’s destination. When a star dies it explodes and the light lives on. The light echoes across the universe illuminating the dust and gas around the star which otherwise would...
Using Brain Science to Get the Best from Your People Shine: Using Brain Science to Get the Best from Your People Edward M. Hallowell 4 Psychiatrist Edward M. Hallowell explains the science behind human motivation to bring out the best in...
Companies must identify their preferred target audience, and B2B lead generation is proving to be an effective solution. Whatever the size of your company, finding the right clients for your product or service can mean the difference between...
In the past, I started asking the question, “Why are some people more successful than others?” Over time, the solutions came me, one after the other, and steadily crystallized into an easy explanation. Everything that you are or ever can be is...