Dutch people access the Internet almost every day compared to their European neighbors. 9 out of 10 people use the Internet daily, using several devices. According to Google’s Consumer Barometer, 100% of people under 25 use the Internet...
Topic Conversie & Usability
To give customers the feeling of control, you have to give them choices. Without choices people feel powerless and they are less willing to make a purchase. Sheena Iyengar is a professor at Columbia University and has done several experiments...
The site search function on websites is used to navigate by about 30 percent of the visitors. Over 50 percent of these visitors will be consumers who may make a purchase, according to Econsultancy. Many would-be customers are more likely to...
As the topics of SEO, page rankings and algorithms become more of a commonplace in the business world. While many have heard of the topic, majority of businesses are focused on the social media craze trying to gather likes in Facebook or making...
Conversion is the number of visitors who reach a goal. Such as an order, fill out an application, visitors who are 3 minutes or longer on your site, viewed more than five pages, certain order value, email subscriptions and more. Conversion rate...
A QR code is a “bar code” that a smart phone user can scan. A QR Code is a bridge between traditional media and online media. You can place a measurable link from Google (step 1 and 2) in the QR code generator. By using this link to...