Get out of the cave and learn. Allegory of the Cave Plato 4 Plato explains the Dunning-Kruger effect (it’s probably the other way around). If you are knowledgeable about a topic, you tend to think you are an expert. So, people who didn’t learn for a test think they performed average. If you are an expert, you tend to be humbler...
Customers connect with businesses through more channels than ever before, and it is essential to identify what media and content are used to find and buy your solution. Focus on those key moments that can help inspire people to buy your product or service. The goal of your marketing efforts determines what channels, content – and social...
Today marketers shift from using features to benefits to market service. There is much buzz about storytelling, gamification, providing a better customer experience, and creating shareable educational content. These are all part of different tactics to market a product. Why do companies use these methods? A pragmatic answer is to get more...
Nine seconds is the average attention span of people today. This influences how you attract business, close deals and build loyalty. Personal branding is an integral part of business in today’s marketplace. It isn’t about boasting or puffing yourself up. It is an honest pitch, that will differentiate you from the global marketplace. A...
Machines are taking part in our lives: autonomous cars drive across our highways, a device performs heart surgery and other complex tasks which we never imagined. It’s uncomfortable to see that the portrayal of robots is better than humans in films like Age of Ultron and Ex Machina. Technology has made our lives more accessible in the past...
Dutch people access the Internet almost every day compared to their European neighbors. 9 out of 10 people use the Internet daily, using several devices. According to Google’s Consumer Barometer, 100% of people under 25 use the Internet daily and three different devices. Young people take the lead when it comes to smartphones, but they are...
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