Get out of the cave and learn. Allegory of the Cave Plato 4 Plato explains the Dunning-Kruger effect (it’s probably the other way around). If you are knowledgeable about a topic, you tend to think you are an expert. So, people who...
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The Dip – Making Decisions
The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3 The dip is a book by Seth Godin about...
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Does Customer Loyalty Exist?
People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via...
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How to Improve Your Buyer’s Journey.
Customers connect with businesses through more channels than ever before, and it is essential to identify what media and content are used to find and buy your solution. Focus on those key moments...
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Today marketers shift from using features to benefits to market service. There is much buzz about storytelling, gamification, providing a better customer experience, and creating shareable educational content. These are all part of different...
Nine seconds is the average attention span of people today. This influences how you attract business, close deals and build loyalty. Personal branding is an integral part of business in today’s marketplace. It isn’t about boasting...
Machines are taking part in our lives: autonomous cars drive across our highways, a device performs heart surgery and other complex tasks which we never imagined. It’s uncomfortable to see that the portrayal of robots is better than...
Dutch people access the Internet almost every day compared to their European neighbors. 9 out of 10 people use the Internet daily, using several devices. According to Google’s Consumer Barometer, 100% of people under 25 use the Internet...
Jigs up! Money isn’t real – it’s a digital number. The reason you aren’t running this second to the bank is because you trust them. Warren Buffett, Berkshire Hathaway CEO, acquired McLane Distribution from Walmart for $23 billion. This deal...