The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3 The dip is a book from Seth Godin about making decisions by using the architecture of quitting . Our dads always say: quitting is for losers. However quitting, when done...
Remarkable Marketing. Purple Cow, New Edition: Transform Your Business by Being Remarkable Seth Godin 4 Most companies want to play it safe. If you are different some people won’t like you. Companies need to stand out in order to sell something. They need a purple cow. It’s called ‘Purple Cow’ because a purple cow stands out from ordinary cows...
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