Topic Seth Godin

The Dip – Making Decisions

The dip - making decisions

The extraordinary benefits of knowing when to quit (and when to stick) The Dip Seth Godin 3     The dip is a book from Seth Godin about making decisions by using the architecture of quitting . Our dads always say: quitting is for losers. However quitting, when done strategically, is what gets you ahead of the game. Seth names a few...

Purple Cow.

purple-cow1

Remarkable Marketing. Purple Cow Seth Godin 4 Most companies want to play it safe. If you are different some people won’t like you. Companies need to stand out in order to sell something. They need a purple cow. It’s called ‘Purple Cow’ because a purple cow stands out from ordinary cows. It’s remarkable and worth mentioning. That’s...

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