Topic making decisions

The Dip – Making Decisions

The dip - making decisions

The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3     The dip is a book from Seth Godin about making decisions by using the architecture of quitting . Our dads always say: quitting is for losers. However quitting, when...

How Do We Make Choices?

choices

To give customers the feeling of control, you have to give them choices. Without choices people feel powerless and they are less willing to make a purchase. Sheena Iyengar is a professor at Columbia University and has done several experiments to discover motives behind choices. One of these experiments is done with different jars. At the entrance...

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