Costumers connect with businesses through more channels than ever before. It is therefore important to identify what channels and content are being used to find and buy your solution. Focus on those key moments that can help inspire people to buy your product or service. The goal of your marketing efforts determines what channels, content –...
Our way of communicating has dramatically changed over the past decade. Marketing experts shift to a more digital approach to measure if their marketing efforts are working. The main focus for B2B and B2C was making people aware of the brand. While a sales team focussed on getting new customers and identifying people who are ready for a...
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