Topic book review

The Allegory of the Cave

plato allegory of the cave

Get out of the cave and learn. Allegory of the Cave Plato 4 Plato explains the Dunning-Kruger effect (it’s probably the other way around).  If you are knowledgeable about a topic you tend to think you are an expert. So, people who didn’t learn for a test think they performed on average. If you are an expert, you tend to be humbler. I’m...

The Dip – Making Decisions

The dip - making decisions

The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3     The dip is a book from Seth Godin about making decisions by using the architecture of quitting . Our dads always say: quitting is for losers. However quitting, when done...

Shine.

shine

Using Brain Science to Get the Best from Your People Shine: Using Brain Science to Get the Best from Your People Edward M. Hallowell 4 Psychiatrist Edward M. Hallowell explains the science behind human motivation to bring out the best in people,allowing them to “shine” in their everyday work. People seem disconnected and they don’t need to be...

Influence: Psychology and Marketing

Caldini- influence

Psychology and Marketing. Influence: The Psychology of Persuasion, Revised Edition Robert Cialdini 5 This book is everywhere, everyone references it. I wish they also covered this at school. It has many insights on how to persuade a consumer. After reading this you start to see how this applies all around you each day. What motivates someone to...

The Innovator’s Solution: Strategies to Reach Customers

innovator-solution

Growth The Innovator’s Solution: Creating and Sustaining Successful Growth Clayton M. Christensen, Michael E. Raynor This book is a roadmap for companies with strategies to reach customers. It focuses mostly on existing companies, but will also be useful for start-ups. It will help find niches in the market. In this book Christensen and...

Purple Cow.

purple-cow1

Remarkable Marketing. Purple Cow, New Edition: Transform Your Business by Being Remarkable Seth Godin 4 Most companies want to play it safe. If you are different some people won’t like you. Companies need to stand out in order to sell something. They need a purple cow. It’s called ‘Purple Cow’ because a purple cow stands out from ordinary cows...

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