Topic book review

The Dip – Making Decisions

The dip - making decisions

The extraordinary benefits of knowing when to quit (and when to stick) The Dip Seth Godin 3     The dip is a book from Seth Godin about making decisions by using the architecture of quitting . Our dads always say: quitting is for losers. However quitting, when done strategically, is what gets you ahead of the game. Seth names a few...



Using Brain Science to Get the Best from Your People Shine. Using Brain Science to Get the Best from Your People Edward M. Hallowell 4 Psychiatrist Edward M. Hallowell explains the science behind human motivation to bring out the best in people,allowing them to “shine” in their everyday work. People seem disconnected and they don’t need...

Influence: Psychology and Marketing

Caldini- influence

Psychology and Marketing. Influence: The Psychology of Persuasion Robert Cialdini 5 This book is everywhere, everyone references it. I wish they also covered this at school. It has many insights on how to persuade a consumer. After reading this you start to see how this applies all around you each day. What motivates someone to grab their...

The Innovator’s Solution: Strategies to Reach Customers


Growth The Innovator’s Solution Clayton M. Christensen, Michael E. Raynor This book is a roadmap for companies with strategies to reach customers. It focuses mostly on existing companies, but will also be useful for start-ups. It will help find niches in the market. In this book Christensen and Raynor explain how you turn innovative ideas...

Purple Cow.


Remarkable Marketing. Purple Cow Seth Godin 4 Most companies want to play it safe. If you are different some people won’t like you. Companies need to stand out in order to sell something. They need a purple cow. It’s called ‘Purple Cow’ because a purple cow stands out from ordinary cows. It’s remarkable and worth mentioning. That’s...

Ideas Are Free.


How the Idea Revolution Is Liberating People and Transforming. Ideas Are Free Robinson, Schroeder 4 Simple ideas save time, effort and money. Most people see opportunities that managers do not see. “Ideas are free ‘is a beautiful book about the idea-revolution in businesses.The idea-revolution affects customer experience...

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