As the topics of SEO, page rankings and algorithms become more of a commonplace in the business world. While many have heard of the topic, majority of businesses are focused on the social media craze trying to gather likes in Facebook or making...
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The Dip – Making Decisions
The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3 The dip is a book by Seth Godin about...
Learn MoreDoes Customer Loyalty Exist?
People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via...
Learn MoreHow to Improve Your Buyer’s Journey.
Customers connect with businesses through more channels than ever before, and it is essential to identify what media and content are used to find and buy your solution. Focus on those key moments...
Learn MoreGrowth The Innovator’s Solution: Creating and Sustaining Successful Growth Clayton M. Christensen, Michael E. Raynor This book is a roadmap for companies with strategies to reach customers. It focuses mostly on existing companies, but...
Remarkable Marketing. Purple Cow, New Edition: Transform Your Business by Being Remarkable Seth Godin 4 Most companies want to play it safe. If you are different some people won’t like you. Companies need to stand out in order to sell something...
How the Idea Revolution Is Liberating People and Transforming. Ideas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations Robinson, Schroeder 4 Simple ideas save time, effort and money. Most people see...
Poured his feelings in a product. Steve Jobs Walter Isaacson 3 I saw the speech of Steve Jobs at Stanford on TV. The speech was inspiring and made me curious about the person behind the image: Steve Jobs. Before I read this book, I had a...
A commercial website redesign is not a one-man job.Of course one can build an entire website, but this is not a website with high conversion (percentage of visitors who turn into leads or customers). A high conversion rate is also desirable...