Online Strategy: You Need These 5 People.

David Blackwell.

Online strategie: deze 5 mensen heb je nodigA commercial website redesign is not a one-man job.Of course one can build an entire website, but this is not a website with high conversion (percentage of visitors who turn into leads or customers).

A high conversion rate is also desirable only when the infrastructure of your website in order.Below is a list of the 5 people you need to achieve the goals in your online strategy:

1 – Web Strategist

The business goals and the needs of visitors to the website are written by the web strategist. It is easy for the competitor to imitate, but a real strategist makes an overall website strategy and a site map, where the rest of the development team adheres to.

After the development or redesign of a site, analyse the traffic to decide which channels need optimizing to attract more leads or other conversions. Enhance the website with A / B testing or click-flows to guarantee a high conversion. Conversion can mean anything, this is the purpose of the website.This could be such as: paid customers, email subscription, visitors staying longer than 10 minutes on the site and more.

2 – Graphic Designer

The graphic design of the corporate strategy, the website must support a clear flow through the site creation. No on-the-fly marketing landing pages with 100 references scattered throughout the site, which generate nothing, but also undermine the flow and website strategy.

3 – Copywriter

The web is mostly dominated by pictures, but powerful short texts are essential. No literary masterpieces, but short on customer-oriented pieces of text, which lead the customer through the funnel.

4 – Programmer

Your brilliant plan, you want to this reality. In terms of marketing, but also for the processes of the site. Such as shopping cart, e-mail handling, internal search engine, widgets en more. You can always hire external people, but these are expensive and you don’t know if they’re any good.

5 – Digital Marketeer

When you have the perfect site: a website with a strategy, good processes, visitor flow, infrastructure and design, you need the right visitors. Visitors also make a purchase or subscribe to your service. The marketer ensures to bring in customers and leads in a cost effective way.

In Conclusion

Before you do your web project yourself or let a design agency do it for you, ask yourself how you fill these roles.

Related Articles

About author View all posts

cindy

My passion is combining technology and marketing to reach potential clients & retain current customers. Specialities: B2B, B2C, SMB, Social media, demand generation, brand management, analytics & customer insight.

This website abuses cookies. By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible & read your mind. If you continue to use this website without changing your cookie settings or you click "Accept" below then you accept cookies just as they are.

Close