Do you know it? Have you heard about it? ReachLocal is an online marketing company which is growing fast globally. Europe, the finer branch of the company, expanded to five new countries in the last 2 years. ReachLocal evolves with the fast changing online marketing landscape.
Local is the new global.
In a world which is getting smaller, people have to process more information than ever before. The internet is omnipresent: searching for a good restaurant to make a reservation in the train ride home has become a commodity. This is why Google updated their algorithm to give more weight to websites closer to home. Local business owners are busy people and don’t always have time to attract new customers via the web. There’s no doubt that the Internet has changed the world as we know it. But understanding what has changed is the key, especially for local businesses. To better understand this shift from off-line to on-line, watch The Digitization of Business below.