History: Survival of the Happiest.

historyHistory tells a lot about the present and the future. It gives insight into behaviour and events. It teaches me to reflect and revise decisions.

Today most people have access to the internet this influences how we talk to each other, behave and spend our time. Most of us speak and write English, which can be read for generations all over the globe. its fascinating to me how something can be clear, but mass psychology prevents people to be a moral agent(act). Especially the last 100 years we have conducted a lot of social experiments to influence behaviour. Of course from a marketing stand point very interesting to reflect on.

We always tried to be better than ourselves: using tools to achieve our goals. Enhancing our bodies and senses such as eyesight.The revolution of increased mobility has fuelled the need for communication to a greater audience. It started by talking to someone from a different village, than writing notes amongst the elite, to print and writing books for next generations. Inventions and discoveries changed societies:

  • From small camps to cities, industrial revolution which almost ended extreme poverty and will continue to do so till no one is poor;
  • something as simple as introducing alcohol to villages increases crime rates, unemployment, essentially effects every part of the villagers life;
  • word-of-mouth to the omnipresent internet, and of course;
  • our mobility is far greater in every social layer.

We use computers to enhance our bodies and senses. The fusion of the two is inevitable. it could take centuries for robots to have our minds and motor skills, however it will take a few years to implement the technology we already have into our own bodies. The other drastic change is the rights people have. In the past everyone different from yourself was less than you and didn’t have rights as a person in your land. We shifted that focus to people with no money, till today people who are not happy. Survival of the happiest. where we be if we learned our lessons from history?

History tells a lot about the present and the future. It gives insight into behaviour and events. It teaches me to reflect and revise decisions.

Today most people have access to the internet this influences how we talk to each other, behave and spend our time. Most of us speak and write English, which can be read for generations all over the globe. its fascinating to me how something can be clear, but mass psychology prevents people to be a moral agent(act). Especially the last 100 years we have conducted a lot of social experiments to influence behaviour. Of course from a marketing stand point very interesting to reflect on.

We always tried to be better than ourselves: using tools to achieve our goals. Enhancing our bodies and senses such as eyesight.The revolution of increased mobility has fuelled the need for communication to a greater audience. It started by talking to someone from a different village, than writing notes amongst the elite, to print and writing books for next generations. Inventions and discoveries changed societies:

  • From small camps to cities, industrial revolution which almost ended extreme poverty and will continue to do so till no one is poor;
  • something as simple as introducing alcohol to villages increases crime rates, unemployment, essentially effects every part of the villagers life;
  • word-of-mouth to the omnipresent internet, and of course;
  • our mobility is far greater in every social layer.

We use computers to enhance our bodies and senses. The fusion of the two is inevitable. it could take centuries for robots to have our minds and motor skills, however it will take a few years to implement the technology we already have into our own bodies. The other drastic change is the rights people have. In the past everyone different from yourself was less than you and didn’t have rights as a person in your land. We shifted that focus to people with no money, till today people who are not happy. Survival of the happiest. where we be if we learned our lessons from history?

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Cindy Crijns

My passion is combining technology and marketing to reach potential clients & retain current customers. Specialities: B2B, B2C, SMB, Social media, demand generation, brand management, analytics & customer insight.

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