Our way of communicating has dramatically changed over the past decade. Marketing experts shift to a more digital approach to measure if their marketing efforts are working. The main focus for B2B and B2C was making people aware of the brand...
Topic Marketing
The internet is an amazing place, a collective brain with all the information in the world and cat pictures. Having said that, these top 5 services are jewels which i visit regularly. Some of these services have an amazing app, which makes it...
People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via discount, marketing costs go down & sales go...
Companies must identify their preferred target audience, and B2B lead generation is proving to be an effective solution. Whatever the size of your company, finding the right clients for your product or service can mean the difference between...
To give customers the feeling of control, you have to give them choices. Without choices people feel powerless and they are less willing to make a purchase. Sheena Iyengar is a professor at Columbia University and has done several experiments...
The site search function on websites is used to navigate by about 30 percent of the visitors. Over 50 percent of these visitors will be consumers who may make a purchase, according to Econsultancy. Many would-be customers are more likely to...