Authorcindy

Money Revisited

migratory-words-2014_web

Jigs up! Money isn’t real – it’s a digital number.  The reason you aren’t running this second to the bank is because you trust them. Warren Buffett, Berkshire Hathaway CEO, acquired McLane Distribution from Walmart for $23 billion. This deal was made with one two-hour meeting and a handshake. Buffett wrote in his annual report: “We did...

Lead generation: The Science of Getting Customers

Lead generation

Our way of communicating has dramatically changed over the past decade. Marketing experts shift to a more digital approach to measure if their marketing efforts are working. The main focus for B2B and B2C was making people aware of the brand. While a sales team focussed on getting new customers and identifying people who are ready for a...

The Dip – Making Decisions

The dip - making decisions

The extraordinary benefits of knowing when to quit (and when to stick) The Dip Seth Godin 3     The dip is a book from Seth Godin about making decisions by using the architecture of quitting . Our dads always say: quitting is for losers. However quitting, when done strategically, is what gets you ahead of the game. Seth names a few...

2015: Top 5 Services You Should Know

Elvin

The internet is an amazing place, a collective brain with all the information in the world and cat pictures. Having said that, these top 5 services are jewels which i visit regularly. Some of these services have an amazing app, which makes it digestible on the road. LibriVox posts audio books recorded by volunteers. The goal of LibriVox is to make...

Does Customer Loyalty Exist?

Does the loyal customer exist?

People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via discount, marketing costs go down & sales go up. Not all customers are the same, some are more valuable than others. This is why you have to identify...

Echoes Of Life.

stars.jpg

Like starlight, the effect of your actions take time to reach it’s destination. When a star dies it explodes and the light lives on. The light echoes across the universe illuminating the dust and gas around the star which otherwise would not be visible. Like a star your light lives on. What you do today, might not have it’s immediate...

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