Are You Ready for Multi-screen Users?

multiscreen users

Compared to their European neighbors, Dutch people access the Internet almost every day. 9 out of 10 people use the internet daily, using several devices. According to Google’s Consumer Barometer, 100% of people under 25 use the Internet daily and on three different devices. Young people take the lead when it comes to the use of smartphones, but...

Money Revisited


Jigs up! Money isn’t real – it’s a digital number.  The reason you aren’t running this second to the bank is because you trust them. Warren Buffett, Berkshire Hathaway CEO, acquired McLane Distribution from Walmart for $23 billion. This deal was made with one two-hour meeting and a handshake. Buffett wrote in his annual report: “We did no ‘due...

Lead generation: The Science of Getting Customers

Lead generation

Our way of communicating has dramatically changed over the past decade. Marketing experts shift to a more digital approach to measure if their marketing efforts are working. The main focus for B2B and B2C was making people aware of the brand. While a sales team focussed on getting new customers and identifying people who are ready for a...

The Dip – Making Decisions

The dip - making decisions

The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3     The dip is a book from Seth Godin about making decisions by using the architecture of quitting . Our dads always say: quitting is for losers. However quitting, when done...

5 Resources for every Marketing Professional


The internet is an amazing place, a collective brain with all the information in the world and cat pictures. Having said that, these top 5 services are jewels which i visit regularly. Some of these services have an amazing app, which makes it digestible on the road. LibriVox posts audio books recorded by volunteers. The goal of LibriVox is to make...

Does Customer Loyalty Exist?

Does the loyal customer exist?

People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via discount, marketing costs go down & sales go up. Not all customers are the same, some are more valuable than others. This is why you have to identify...

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