How to Improve Your Buyer’s Journey.


Costumers connect with businesses through more channels than ever before. It is therefore important to identify what channels and content are being used to find and buy your solution. Focus on those key moments that can help inspire people to buy your product or service. The goal of your marketing efforts determines what channels, content –...

Economies Around the World

atonomy of economies

Today marketers shift from using features to benefits to market a service. There is a lot of buzz about storytelling, gamification, providing a better customer experience and creating shareable educational content. These are all part of different tactics to market a product. Why do companies use these methods? A pragmatic answer is to get more...

Personal Branding – Your Designed Portrait

strong personal brand

Nine seconds is the average attention span of people today. This influences how you attract business, close deals and build loyalty. Personal branding is an integral part of business in today’s marketplace. It isn’t about boasting or puffing yourself up. It is an honest pitch, that will differentiate you from the global marketplace. A...

Babysteps – Haags Dierencentrum


For months, I’m going almost every weekend to the animal shelter (Haags Dierencentrum). In the beginning the dogs were loud and didn’t look too friendly. As time passed they started recognizing me, and I bonded with a few dogs. Some of which found a new family, however not all. Others get so sad they hurt themselves or others, and are put to...

3 reasons why being human is hip


Autonomous cars are driving across our highways. And a machine performs heart surgery. Machines are taking part in our lives. This year there are movies about robots, whom act like humans. Robots are portrait as even better than humans, such as Age of Ultron and Ex Machina. This can make you feel unconformable. Especially when you know money...

Are You Ready for Multi-screen Users?

multiscreen users

Compared to their European neighbors, Dutch people access the Internet almost every day. 9 out of 10 people use the internet daily, using several devices. According to Google’s Consumer Barometer, 100% of people under 25 use the Internet daily and on three different devices. Young people take the lead when it comes to the use of smartphones, but...

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