Get out of the cave and learn. Allegory of the Cave Plato 4 Plato explains the Dunning-Kruger effect (it’s probably the other way around). If you are knowledgeable about a topic you tend to think you are an expert. So, people who didn’t...
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The Dip – Making Decisions
The extraordinary benefits of knowing when to quit (and when to stick) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Seth Godin 3 The dip is a book from Seth...
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Babysteps – Haags Dierencentrum
For months, I’m going almost every weekend to the animal shelter (Haags Dierencentrum). In the beginning the dogs were loud and didn’t look too friendly. As time passed they started recognizing me...
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Does Customer Loyalty Exist?
People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via...
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Costumers connect with businesses through more channels than ever before. It is therefore important to identify what channels and content are being used to find and buy your solution. Focus on those key moments that can help inspire people to...
Today marketers shift from using features to benefits to market a service. There is a lot of buzz about storytelling, gamification, providing a better customer experience and creating shareable educational content. These are all part of...
Nine seconds is the average attention span of people today. This influences how you attract business, close deals and build loyalty. Personal branding is an integral part of business in today’s marketplace. It isn’t about boasting...
Autonomous cars are driving across our highways. And a machine performs heart surgery. Machines are taking part in our lives. This year there are movies about robots, whom act like humans. Robots are portrait as even better than humans, such as...
Compared to their European neighbors, Dutch people access the Internet almost every day. 9 out of 10 people use the internet daily, using several devices. According to Google’s Consumer Barometer, 100% of people under 25 use the Internet daily...