Consumers connect with businesses through more channels than ever before. So it’s important to identify which channels and content are used to find and buy your solution. The goal of your marketing efforts determines what channels, content...
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The Dip – Making Decisions
The extraordinary benefits of knowing when to quit (and when to stick) The Dip Seth Godin 3 The dip is a book from Seth Godin about making decisions by using the architecture of...
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The Autonomy of Economies
Today marketers shift from using features to benefits to market a service. There is a lot of buzz about storytelling, gamification, providing a better customer experience and creating shareable...
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Does Customer Loyalty Exist?
People are overwhelmed with choices.When I’m enthusiastic about a product or service I insist, that other people explore the option. Loyal customers spread the word, aren’t lured away via...
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Compared to their European neighbors, Dutch people access the Internet almost every day. 9 out of 10 people use the internet daily, using several devices. According to Google’s Consumer Barometer, 100% of people under 25 use the Internet...
Autonomous cars are driving across our highways and a heart can be operated on via machines with less mistakes. Machines are increasingly taking part in our lives. This year there are a lot of movies about robots, whom act just like humans and...
Jigs up! Money isn’t real – it’s a digital number. The reason you aren’t running this second to the bank is because you trust them. Warren Buffett, Berkshire Hathaway CEO, acquired McLane Distribution from Wal-Mart for $23 billion...
Our way of communicating has dramatically changed over the past decade. Marketing experts shift to a more digital approach to measure if their marketing efforts are working. The main focus for B2B and B2C was making people aware of the brand...
Nine seconds is the average attention span of people today. This influences how you attract business, close deals and build loyalty. Personal branding is an integral part of business in today’s marketplace. It isn’t about boasting...