Idea’s & Strategies: Marketing & Management – Cindy Crijns

Learn about strategies for marketing, psychology & service .


How to Improve Your Buyer’s Journey.

Costumers connect with businesses through more channels than ever before. It is therefore important to identify what channels and content are being used to find and buy your solution. Focus on those key moments that can help inspire people to...


3 reasons why being human is hip

Autonomous cars are driving across our highways and a heart can be operated on via machines with less mistakes. Machines are increasingly taking part in our lives. This year there are a lot of movies about robots, whom act just like humans and...

money is trust

Money Revisited

Jigs up! Money isn’t real – it’s a digital number.  The reason you aren’t running this second to the bank is because you trust them. Warren Buffett, Berkshire Hathaway CEO, acquired McLane Distribution from Wal-Mart for $23 billion...

Lead generation

Lead generation: The Science of Getting...

Our way of communicating has dramatically changed over the past decade. Marketing experts shift to a more digital approach to measure if their marketing efforts are working. The main focus for B2B and B2C was making people aware of the brand...

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